Search Engine Optimization. Also commonly referred to as SEO. Of course, maybe you already know that. But for those totally clueless as to what Search Engine Optimization is, let me give you a brief explanation of what it essentially is.
What Is Search Engine Optimization?
Search Engine Optimization is the process of getting a website to the top position of searches in search engines.
Okay, if that still sound Greek to you, let me dissect it to hopefully explain it more comprehensively.
You use Google, right? What do you use it for? To search the internet, right?
When you are looking for something in the internet, you try to find the right words that you would enter in the Google search box so that the results that Google would give you would be related to what you are looking for.
Let me just pause here for a while to emphasize that last point – “the right words that you would enter in the Google search box”. From now on, we shall refer to that “right word” as KEYWORD. I am emphasizing this coz “keywords” will form a major part in Search Engine Optimization, as you will learn later on.
Let’s say you were searching for information on “tropical fish”. You type in the keyword “tropical fish” in the Google search box and hit the search button.
Google returns a list of websites containing their short descriptions and their corresponding URLs (commonly known as web addresses with the following format – http://this-is-a-url.com).
If you haven’t been tinkering with your Google settings, the first page that Google gives you contains 10 webpages for the keyword search that you did. Most of the time, people only take a look at this first page and see if they find a result which fits what they are exactly looking for.
For some people who are really serious in researching that particular keyword, they might go on to the second and third pages. Maybe even up to the fifth.
But really, what are the chances of a person going past the second page of the Google results? Very slim, right?
To prove my point, try remembering the most recent times you tried doing a Google search. How many times did you even go past the first page?
Most of the time, when people do not see anything they like on the first page, it is more predictable that they would enter a new search keyword in the Google search box than going to the second page of the existing search results.
So what’s the connection of this search behavior of people using search engines to SEO?
The Purpose Of Search Engine Optimization
Search Engine Optimization aims for a website to come up on the top of the search results using targeted keywords because it is on the top of the search results that the website has a higher chance of getting seen and clicked on by web searchers. Preferably, a website owner would want his website or a page in his website show up in the top ten search results – the first page in short.
So what if a website appears in the top search results of search engines?
The short answer is traffic. So that people would easily find your website and visit it.
For a longer answer, I shall elaborate it on my next blog post. So be sure to revisit.
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