In my previous post, I briefly described how website owners can monetize the traffic that is coming to their websites. And in the last part, I stated that building an email list is the most powerful way to monetize a website.


The reason behind this may not seem obvious to many, especially if you are not an internet marketer. But getting a visitor’s email address is actually like capturing the attention of that visitor whenever you want to tell something to him or her.

With the other method of monetizing a website, the results are pretty straightforward. If a visitor clicks on and ad or buys a product or service through your website, the website owner earns money. But with an email list, the method of earning money is not that straightforward. But behind that seemingly innocent subscription box asking for a visitor’s name and email address is a very powerful method for the website owner to earn money. Wait, let me qualify that. An email list is a very powerful method for the website owner to earn money over and over again.

The Importance Of Email Lists

Here is the difference.

When a visitor clicks on an ad on your website or buy a product through a link from your site, you earn money form him since you lead that visitor to the website of the sponsor. But after that click, there is no assurance that that particular visitor would visit your website again, unless he bookmarked your website or find you again through the search engines. But what are the chances, right?

But with email lists, you may not earn money outright when that visitor gives you his email address. After all, it is just an email address. There was no money which exchanged hands in that transaction.

But what that visitor gave you may prove to be more valuable than that one-time click or one-time sale that you may earn from him using the other methods of monetization. That visitor actually gave you permission to contact him anytime you wish. Just send him an email containing valuable information about the subject which he subscribed to, or important information about a product that was just released in the market. And from time to time, you can even do a hard sell on a particular product that you are promoting.

So, instead of that one-time chance of being able to sell to that particular visitor, that email address which he gave to you actually gave you the opportunity to cultivate a relationship with him, and hopefully also end up in a sale, or even sales with an “s”.

And as long as that visitor does not unsubscribe to your list, you can continue on sending him emails and give you the chance of a sale for every product that you intend to promote. It is that powerful.

While a visitor buying a product that you promote, or clicking a link that you advertise on your site, gives you immediate profits, building a list on the other hand, creates a long term potential of creating even more income over and over again. That is the power of the mailing list.

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