Search engine optimization marketing is a type of internet marketing that leverages on the traffic that is coming from the search results of search engines. Particularly, these search engine optimization marketing ventures aim at the search results of Google since Google is the most used search engine by Internet users all over the world today.
Just to give you a brief contrast, there are other strategies that Internet marketers use in order to get online traffic. There are PPC (Pay-Per-Click) campaigns where the website owner pays for each click on advertisements he places at different website traffic sources to direct traffic to his own website. Then, strictly speaking, there is also article marketing which, although many consider to be a strategical part of search engine optimization, is a bonafide source of online traffic by itself.
Search Engine Optimization Marketing Utilizes Free Traffic
Search engine optimization marketing basically utilizes search engines, or Google if your SEO is primarily aimed towards it, as its source of online traffic. The aim of search engine optimization marketing is to rank high in the Search Engine Results Page for certain targeted keywords that Internet users search for. So if someone searches for that particular keyword that you are targeting for, there is a higher probability that the searchers would get to visit your website if you rank at the first page of the SERP, preferably among the first 3 results.
With search engine optimization marketing, there is no advertising cost involved. The website owner gets free traffic courtesy of the search engine which posts the link to your website through the search result. Although the source of the traffic is free, sometimes website owners still accrue some expenses in optimizing their websites to acquire those high rankings.
This may include hiring a search engine optimization consultant to evaluate the on-page and off-page optimization status of the webpages. Or some costs are usually involved when trying to build links with anchor texts that are aimed towards the keywords that are targeted.
Usually, the costs involved with search engine optimization marketing are very minimal, especially when compared to the benefits of getting a lot of free traffic from the search engines. But some precautions should always be taken. A very essential part of the process is the keyword research which can make or break any search engine optimization campaign.
Search engine optimization marketing, if done correctly and efficiently can bring free traffic to a website for a long time. Search engine optimization marketing is truly an investment worth the cost of effort, or money, whichever the case may be.
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