For many internet marketer, when you say search engine optimization, you mean Google search engine optimization.

Is there any other search engine that SEO targets?


Well, strictly speaking, yes, there can be other search engines that SEO experts, and Internet Marketers, in general, target.

But it is a widely accepted fact that Google is the most widely-used search engine, not only by Internet Marketers and SEO experts, but also by everyone else using the Internet for their web searches.

There are basically three major search engines being used by Internet users all over the world. They are 1.) Google, 2.) Yahoo, and 3.) Bing.

These three biggest search engines make up for more than 90% of all web searches on the internet. And Google has the biggest share of the pie (around 2/3 of all searches) in terms of number of searches.

The Dominance Of Google Search Engine Optimization

And naturally, if Google is the most used search engine by Internet users, it is quite natural that most Internet Marketers and SEO specialists target all these people who use Google to search the Internet. It is quite logical that Google search engine optimization is of prime relevance to Internet Marketers. And it is the primary objective why Google search engine optimization is the major target of SEO experts.

If their websites can rank on the top positions of Google searches, then there is a greater chance that there is a greater number of people who can be directed to their websites. Now, whatever it is that they hope these new visitors that are funneled by Google to their websites is another matter. The main objective of Google search engine optimization is to drive traffic to their websites coming from Google search engine results.

Google Search Engine Optimization And The Algorithm

The reason behind this popularity of Google as the number one choice for Internet searches is the way that Google returns results for the searches that you make.

The technical term for this is the search algorithm. The search algorithm of Google is the way its search program works and evaluate all the webpages that it has crawled to be able to rank them based on the keyword that is entered by the Internet searcher.

Google may not be perfect in the sense that there may be times when the search result for the keyword you typed in does not return the desired results that you are looking for. But in general, the search results that come out of Google searches are basically acceptable. Somehow, the results may also depend on how the user or searches crafts his searches with the proper keyword that he inputs.

As more and more Internet searchers learn how to better utilize the power of Google and its search algorithm in their web searches, the more precise the results that can be returned by Google.

Google search engine optimization is a vital part of SEO and Internet Marketing in general. And it is a continuing evolution, not only on the part of Google to improve its search engine algorithm to be able to return more precise searches, but also for both the Internet user who uses Google in his searches, and the SEO experts who craft their websites so that Google find their webpages for search terms and keywords that they aim for.

And in the end, it is hoped that the end-user should benefit from this by enhancing and greatly-improving his web search experience. With Google search engine optimization, it is the ultimate objective that the searcher ultimately finds what he is looking for.

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