Whether you believe that the order in which the keyword appear in the title has a bearing in the way search engines evaluate web pages, I feel that the more important factor of appealing to the human searcher becomes the greater reason why you should improve your Post Title.

Arrangement Of Post Title

One factor to consider when using blogs is that different blog themes post titles in different ways. Go to your blog and click on one blog entry. Take a look at the title that appears at the top-most part of the web browser. That is the blog title that search engines see when the spiders crawl your blog.

Notice that aside from the post title, the blog title also appears in there. So, using our earlier example in our previous post, the title may read like this: “Bulldog Breeds And Their Different Characteristics | French Bulldog”, with “French Bulldog” being the name of the blog. The Blog Title follows the Post Title and is separated by a vertical bar.

Now, the problem is when the Blog Title appears before the Post Title like this: “French Bulldog | Bulldog Breeds And Their Different Characteristics”. Note that Blogger blogs are quite notorious for this. When your blog post appears in search engine results, that title would be the one posted. Wouldn’t it make more sense that since the web searcher is probably searching toe “bulldog breeds” (that’s the keyword that you are targeting, right?), it would be more enticing for the searcher to click on your link since your title suggests that it is the main focus of your blog post?

Simple Solution On Blog Title Problem

The solution would be to edit the html code in your blog theme. Edit the html code of your blogger template.

1.) Log into your blogger account
2.) In you Dashboard, click on “Design”
3.) Click “Edit HTML”
4.) Search for this line:

<title><data:blog.pageTitle/></title>

5.) Replace it with the following:

<b:if cond='data:blog.pageType == &quot;index&quot;'>

<title><data:blog.pageTitle/></title>

<b:else/>

<title><data:blog.pageName/> | <data:blog.title/></title>

</b:if>

Or, if you do not want to be bothered with editing the html, or simply afraid to tinker with html coding, just choose a theme that satisfies this factor.

Basically, the above advice assumes that you have already done your homework in composing an interesting title for your blog post. Remember that your post title is the very first line that would appear in the search engine results for your link. So, better be clear, concise and enticing with your post title.

Incoming search terms:

• %post_title% :: %blog_title%